bernardo lobo

In the world of technology, science, and engineering, creativity plays a crucial role in overcoming challenges and driving innovation....

Creativity isn’t magic. It’s not a gift. And it’s definitely not just for artists. This book cuts through the fluff and puts creativity...

Get ready to dive into the world of advertising campaigns that changed history. These five real cases showcase the power of creative...

When it comes to creating a brand, one of the most important aspects to consider is the use of archetypes. Archetypes are universal...

I select some cases where creative ideas made a big impact on the market, by helping to establish a brand identity, spark a cultural...

The creative process is the series of steps that an individual or team takes to generate ideas, solve problems, and develop solutions....