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Retail & Brand Environments
Role
Creative Director
Project type
Text: Retail Design & Brand Activation
Date
2022–2025
Brand identity taken off the page and into physical space. Retail displays, in-store activations, and event environments for Cannara Biotech's brand portfolio.
Includes Tribal's brand takeover at Tokio Smoke Toronto, designed and directed from concept and 3D development through installation, and the Bubble Up activation at One Plant Toronto, where campaign storytelling extended into a full point-of-sale environment with displays, signage and floor graphics.
Also covers Cannara Land at Kind Winter 2023 and 2024 in Toronto: event brand identity, venue layout, and collateral built for a two-day activation.
