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Luxury Fashion E-commerce
Role
Creative Team Lead
Project type
Campaign & E-commerce Design
Date
2014–2019
Campaign creative for Beyond the Rack's designer and luxury edits, covering Balenciaga, Louis Vuitton, Prada, Fendi, Givenchy, Saint Laurent, Christian Louboutin, Moschino and Betsey Johnson.
Designed and art-directed site banners and email campaigns on a high-volume flash sale calendar, matching each house's visual codes while holding a consistent standard across the full range. Work covered concept, art direction, photography direction and production, with campaigns driving measurable lift in conversion and click-through.
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