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Packaging

Role

Creative Director

Project type

Packaging Design & Structure

Date

2011–2026

Packaging design across categories: premium footwear, consumer goods, and regulated cannabis, for employers and clients.

At Cannara Biotech, packaging for a five-brand portfolio spanning jars, pouches, tubes, cartridges and rigid boxes, all under Health Canada regulation. Includes Happle, a product previously shipped in bubble wrap, redesigned as a glue-free flat-pack the manufacturer could assemble by hand. The new structure cut shipping costs and changed how the market read the product.

For Choice Leaf, logo and full packaging system for a natural leaf wrap line, building a shelf identity that holds across flavour variants.

Earlier work includes private label packaging at Beyond the Rack and high-volume consumer goods at Dollarama, where cost efficiency, compliance and shelf impact all had to hold at once.

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