About Me
With over 15 years of experience in diverse industries as a creative designer, brand strategist, and art director, I specialize in planning, developing, and leading design initiatives that enhance brand value and perception. My expertise spans customer experience design, email marketing, branding guidelines, packaging, workflows, and persona development, all aimed at driving higher metrics such as conversion rates and customer engagement.
I take a data-driven approach to understand audience behavior, identifying key factors that influence decision-making and building targeted strategies around those insights. In essence, I am a problem-solver through design, always focused on creating innovative solutions that meet business objectives.
I am dedicated to delivering unique, high-impact projects while ensuring they stay on track and within deadlines. I lead brainstorming sessions, encourage creative collaboration, and ensure that all ideas are fully conceptualized and executed. As a strong team player, I value work-life balance and a healthy lifestyle, which in turn shapes my approach to overcoming challenges in the workplace, fostering both productivity and a positive environment.
